Intelligent young wei yu is also a science
11-20
China sanitary ware in China has experienced more than 30 years of development, now has become one of the world's largest sanitary ware products production and are sold, sanitary ware products accounted for 30% of total world, the national sanitary ware production of about 170 million pieces. Intelligent sanitary ware as the differentiation of products on the market, from the current market penetration is not optimistic. In the current consumption market, consumers have to shift from focus on the product itself for the feelings of pay attention to when using the product, the demand for personalized products and services more and more is also high. Therefore, to promote popularity of intelligent sanitary ware, sanitary ware enterprises may seek direction from the interactive sense.
Intelligent sanitary wares to enhance interactive products
After 90, gradually become the subject of consumption of the market when the enterprise in to grasp the consumer demand also needs to have the corresponding change. After 90, as a new generation, in ideology and consumption direction is different, their personality, fashion and be able to reflect ego value more interested in things, believe that their own judgement and feeling are they in the consumer's main shopping trends. This means that the main sanitary ware market in consumer products satisfy the use value, but only hope to a certain extent, they also want the product can be linked with oneself, this is the product of interactions - the experience of consumers.
At present, invite consumers to participate in, the interaction of the growing popularity of a product or service from a variety of popular DIY products can be seen in the form of life, such as strong demand for interactive young people. A good product, if you can't let consumers to produce effective interaction, can't let its experience to the added value of products, more can't attract consumers inner emotional resonance.
In recent years, the development of experience pavilion sprang up in the sanitary ware industry, indeed, the lack of experience has strong ability of insight into enterprises that defend bath, see the sanitary ware products on the market at present on the existing problems. Enhance the product experience, product features to stimulate consumer emotional resonance, so as to promote consumer buying behavior, for embarrassing intelligent sanitary wares, is particularly worthy of reference.
Intelligent sanitary wares to enhance marketing interaction
In today's all kinds of marketing mode, "ZhengXianDouYan" sanitary ware market enterprise newer sales approach is only one purpose, that is to spread the product information, improve the product sales, to obtain greater profit space. However, in the white-hot competition in the market, consumers don't remember such a complicated information of all kinds of bathroom products, consumers can only remember in the whole process of purchase, he involved in the process. This, from the marketing point of view, is the interactive marketing.
Now, you can see a lot in the market related to interactive marketing mode, whether it is entertainment marketing, or with the help of the micro micro letter of the era of marketing, weibo, all you can see sanitary ware enterprises want to break the traditional marketing model positive momentum. In the process of marketing into vivid and lively interactive games, the current hot discussion to the promotion of the product to the information, in the process of creating artistic interaction scenarios, such as are in marketing mode to enhance consumer direct interactive way.
Battlefield in the future competition, product, marketing and consumer huge role of the experience of the interaction between the wei yu that has been more and more enterprises insight, on the premise that consumers feel the product sales way to cause the attention of more and more enterprises that defend bath also. This "quiet" to spread the product information model, or can become a hot spot of the wei yu product marketing mode.
As close to consumers and interactive intelligent bathroom products, in the development of intelligent sanitary ware market plays a key role relatively. Although intelligent wei yu is currently in the domestic development situation is not very ideal, but the product increase to a certain extent or interactive can alleviate the present state of development of intelligent wei yu. However, whether products or marketing mode, also requires enterprises from product quality and functionality, in under the condition of keeping the original use value, intelligent sanitary wares to usher in the development of the "spring".