Induction sanitary ware industry survival plight, electricity net transformation is a way out (2)
10-30
Traditional advertising media exit people line of sight
At present, the traditional advertising era has begun to gradually go far, for induction sanitary ware enterprises, to the real advertising effect will play out, induction sanitary ware enterprises still need to use the advantage of Internet resources, strengthen the network advertising marketing planning. In this sense, the advertisement is more like playing mind games, rather than a kind of artistic creation. How to understand the consumer for advertising accept psychology, is the induction sanitary ware enterprise gain greater advertising effect.
Combination of consumer contact network media time
Internet and mobile Internet application changed people's life, work, entertainment and way of learning. That is to say, in the induction sanitary ware life clock of the fee, in addition to watch TV, read newspapers, the traditional behavior such as driving, shopping, travel, email, search information, on the BBS, write blogs, send and receive SMS, tweeting, micro letter online forms are created by the Internet and mobile Internet consumer lifestyle, it has become an important part of the consumer's life or composition. That is to say, it will contact with the consumer induction sanitary ware online advertising media time.
Transformation and upgrading is induction sanitary ware enterprise inevitable problems on the way forward
Transformation has been many headaches induction sanitary ware enterprises and fear, as Darwin's biological theory of evolution, along with the induction sanitary ware enterprise rise, many enterprises transformation is like a sieve, to identify potential quality enterprises, at the same time, also in part out lousy induction sanitary ware enterprises. In induction sanitary ware the transformation and upgrading of enterprises, enterprises should be how to squeeze a successful transition?
Many face transition induction sanitary ware enterprises are lack in my heart
Transformation has been facing the plight of the survival and development, is the choice of many induction sanitary ware enterprise is imminent, but can really is the key step of the enterprise can only be said to be rare. This does not mean that induction sanitary ware enterprise fails to realize the importance of transformation and upgrading, at one level, it was no one can more clearly than induction sanitary ware enterprises realize the transformation and upgrading of the urgent.
Transformation and upgrading, it is not a vague slogan, it needs the transformation of the induction sanitary ware enterprises in establishing goals, from the development of positioning, brand building, technology upgrading, product reform to implement multiple perspectives, it represents the enterprise in the aspects of personnel, equipment, propaganda, market make a breakthrough, but behind the scenes often require huge money to support, this is the first line of the difficulties faced by induction sanitary ware enterprise transformation. At the same time, in the process of transformation, the enterprise must explore and adapt to the new business model, and the transformation of demand caused by the capital chain tightening, also let induction sanitary ware enterprise's ability to resist risk is greatly reduced, this is the second induction sanitary ware enterprise faced difficulties.
Transformation and upgrading is tried stepping stone induction sanitary ware enterprises
You ask, induction sanitary ware enterprises in China in the transformation and upgrading of the lack of what, not money, also won't is a talent, but made up his mind to the courage to face to face with transition. Transformation and upgrading, is one of the most difficult step, induction sanitary ware enterprises, is also the easiest step of the way and the key, is the courage and determination.
Induction sanitary ware enterprise should have a cognitive: no transformation, induction sanitary ware enterprises may not be immediately eliminated, but the change of environment as boiled frog, when one day change environment accumulated finally burst, will inevitably makes the enterprise in the unprepared lose the ability of competition and survival, moving in the end.