Polarization intensified induction sanitary ware industry
10-21
It is understood that in the next few years will be a high-speed induction sanitary ware industry development and wobble, the direct result of the high speed shock is led to the current induction sanitary ware brand camp in the trend of polarization is more clear and expand. Is expected in the next few years really able to survive in the market of induction sanitary ware enterprises populations. But such rapid induction sanitary ware industry shocks will also bring huge opportunity, make more rational and the operation of the market norms.
Domestic induction sanitary ware enterprises in order to improve its strength, to expand international market faster, will adopt a variety of means to speed up and fusion of foreign enterprises in order to improve product quality, improve the competitiveness. Continues to develop at the same time, the United States, Japan and other countries market in southeast Asia, the Middle East, Russia, Europe, Africa and so on also full blossom. It is understood that the momentum of structure adjustment of China's hardware industry will continue, with the new products constantly, new luminescent spot occupy a larger market.
Operation mode has advantages and disadvantages
It is understood that the current brand induction sanitary ware manufacturer in the market for the construction of the main points, professional and comprehensive brand two brand. Professional brand, generally refers to the production more specialized enterprise products to market at the core of individual products. The advantage of this brand is more professional, cost-effective, fast delivery, innovation ability. But the disadvantage is that product line is single, advantage product is easy to peer imitation copy and weakened, and dealers in the shop can only occupy a wall display, brand image is difficult to improve, so comprehensive competitiveness is not strong, easy to drown in the vast market. Comprehensive brand generally refers to many category product portfolio of brand, this brand is usually in the form of stores or the inn in inn as terminal sales, brand image, product mix, product supporting each other to drive sales, basic implementation one-stop shopping needs, and can solve the engineering contractor for more products to the problem of purchasing the same brand category, reduced the dealers purchasing multiple links, to achieve maximum benefits of stores; At the same time, due to the large production system plus the individuality of the brand and product connotation, are difficult to copy. However, this kind of brand are extremely hard to operate successfully, the key depends on how enterprises to grasp.