TCK wu always accept the southeast morning post interview
10-15
After the rapid development of early many plumbing hutch defends enterprises feel some hard to move on. How great situation in economy and changeable, self-producing propulsion of urbanization, play to their advantages, better able to survive? "Companies cannot simply add on, should be constantly superposition, on the basis of using the subtraction of thinking, more focus on the upgrading of the product itself, with a long-term view, sincere attitude of products, so as to gain consumer acceptance for a long time." Recently, as one of the three largest plumbing hutch defends region of the country's hercynian, is undergoing a self-examination and thinking. This elite will invite to the valley Liu Weiyi, yuan jie network President in sanitary ware co., LTD., chairman of RuanZhi aggregate, xiamen set tong electronic technology development co., LTD., chairman of Wu Duan dragon and others, to share their experience.
Idea 1: multinational cooperation bring technology promotion
"There is currently no promotion for my products in the domestic, but through cooperation with international brands has markedly improved technically." Wu Duan dragon said, international brand requirements are very high, and the high requirement of all are based on users' convenience. As they implemented high demand, enterprise technical level also got comprehensive improvement. Originally engaged in radio Wu Duan dragon crossover into the plumbing hutch defends industries, professional engaged in the industry intelligent sanitary ware production, now products have been in the intelligent high-end market to win a certain status, international brand cooperation company including probe, le live, etc.
Wu Duan dragon have confidence about their technical level. After he visited Japan, Germany, many international brand companies and found that the other party on the intellectualized operation is more tedious, "I'm confident I will further simplify some intelligent sanitary ware products, make its more save space, the product is more stable and cost savings. Technical background Wu Duan dragon addicted to the product technical improvement. He thought, learning, cooperation, are good reference on ascension.
Long service hercynian plumbing, hutch defends industry Liu Weiyi also think should actively go out and learn international brand management and production, actively cooperate with the international brand. Both OEM and become its domestic distributor, such cooperation itself can bring all aspects of the progress for the enterprise. But can't forget is the main demand point on domestic consumption. More and more international brand products in the domestic, they divide food is the market share of domestic brands. At this point should strive for more domestic consumer identity, after all, the international trade will be affected by exchange rate and the restriction of various aspects, and OEM is not the best way to the pursuit of high returns. "China which industries are so dry. Learn to ascend beyond again." RuanZhi total also believe that throughout the trajectory of the other domestic industry is not hard to find, all of them are by way of contract, joint management, agent. He stressed that it is important to note cannot simply copy, still need further into their own characteristics, service huge consumption market in China.
Idea 2: from business to do business
Although now cooperating with international brand has been relatively stable, but in Wu Duan dragon heart still very hope to be able to take have advanced technology to domestic market, let more Chinese consumers to enjoy intelligent life convenience brought about by the product. But unfortunately, he was produced, has the world leading level of intelligent plumbing hutch defends products it is difficult to open in the domestic market, the price is the main reason. "High technology content, good quality natural cost price is high, your first consideration when international brand cooperation is whether technology can meet the requirements, but domestic enterprises consider more when cooperation or price." In case of necessity, he said, in order to conclude the business, sometimes have to reduce the technical level of domestic products.
"This is the tragedy of Chinese consumers, is the tragedy of entrepreneurs." RuanZhi on Japan's experiences in total regrets ground: local is the most expensive domestic goods, lower import prices. They keep the best products in the domestic, and second-rate products are exported to Europe and the United States, third-class products are sold to China, second-hand products into the markets such as Africa, Indonesia.
Why do see a lot of people's congress (NPC) packet packets as soon as I get to the airport to buy something from abroad, why domestic high-end consumers prefer imported goods? "This can't blame the consumer." Liu Weiyi said, don't look down upon the judgment of the domestic consumer, who is good things, who is more delicate, consumers themselves have discrimination. In a voice shouted "patriotic", if the product is not working, how can you wishful thinking to let consumers use patriotism to digest products? And, of course, for will want companies to change the thought will be the best of things sold in the domestic is not realistic, this requires the whole industry chain upstream and downstream of establishing do business owners rather than the idea of doing business, changing the concept of one-sided pursuit of paper returns only. This change requires at least a decade.
Plumbing hutch defends products different from FMCG, for high quality experience, a product that defend bath needs a few years the test of time, after 20 years of development, now is not only the urbanization construction need new plumbing hutch defends products, more secondhand the room facing the second decoration of huge market demand. Liu Weiyi believed that this time whose products are more "honest", who will have a better chance. "Sincere attitude" means that the product quality and service to satisfy various needs. Regardless of the enterprise in the face of what kind of market, high-end and mid-range, must have a quiet, doing well the attitude of the enterprise, if the pursuit of short-term returns, so since the brand concentration trend in five years, ten years later it is difficult to survive in the market. "In the existing in the Internet age, the stand or fall of word-of-mouth spread, the establishment of the trust need to be more cautious attitude." He said.
Point three: pay attention to small data optimization analysis
"The history of the past can not represent the future, history can not simply repeat it." Liu Weiyi said, now everyone in the big data anything, if you set up a large database, only to find that the product can't push consumer satisfaction, the size of the data and what is the market value? In the past, people bow as long as the production product, the market can accept according to the order, in the context of excess production capacity now, evolution of the market mechanism to manifest the power, the enterprise must study to make clear what kind of product market acceptance.
"Focus, in addition to the focus and focus." RuanZhi always said, you are not only those who are pursuing big perfection of large-scale enterprise products to consumers, who always adhere to the focus on their good at areas of item will also have their own fans. Markets around the world to see China, have such a good market, entrepreneurs must learn to cherish, don't be not shit "" in Chinese market. Big production, development, and from one to ten, from billion to tens of billions, one-sided pursuit of scale expansion, this way is not scientific. Some business owners even more to look into other industry investment, from entrepreneurs to the investors. "Big data without actually small data support." Liu Weiyi said that of course need to develop business to a certain stage, can be tens or even hundreds of millions of dollars on the book data is not the final purpose. Item of error rate, service satisfaction, these small data is finally decided to enterprise scale degree instead of critical data, need to improve on this industry entrepreneurs common understanding. Only through attention to these little data, little by little accumulation of trust, to achievement entrepreneur's field of vision, enterprise to support the real scale. At this stage in excess of market environment, entrepreneurs should also use subtraction, will be the line of sight is more focused on the product itself, improve entrepreneurs love of products. "Do not know everything, but a sense of responsibility of entrepreneurs, say goodbye to blind expansion, will win the future 'left over'." He said.
Point four: insist on manufacturing for this service
Enterprise positioning service providers or the manufacturers, or brands? Aspects such as policy support for the third party services, many originally based on the traditional industry entrepreneurs began to change ideas, use the Internet channel such as system to upgrade the sales channels, others want to abandon the original manufacturing base, and jump straight into the brand manufacturer or service provider. Liu Weiyi think about it, go back to it's not hard to see in the international market, a lot of brand enterprises is still behind the manufacturing sector as a rely on. "Fundamental basis is made, no manufacturing, no service, no plant, no distribution system." And he said, is the foundation of enterprise manufacturing, that must be clear, and only based on this, there is a possibility of real breakthrough.
Now there are a lot of enterprises in the crossover operation, so many companies across borders into other areas of the reason is what? Liu Weiyi think mostly because in his own field already do 60 points, and to realize the breakthrough of it is rather difficult to 70 points, 70 points, and in order to rapidly expand, so choose to enter other industries. Practice has proved that reckless foray into other fields, looking for the fastest speed breakthrough enterprise is not as imagined as well. So why don't you give up is not good at addition, efforts will focus on the original field of 60 to 80? As the saying goes, do were cooked, manufacturing industry still has a lot of breakthroughs are needed, in addition once stretched in other fields, financial and material resources, human input is bound to increase, the original 60 manufacturing level may have dropped to 50 points. No fist product, cannot be established without strong competitiveness, I have eventually will be very easy to be replaced. Entrepreneurs need to face up to the present situation, careful slowing expansion speed, return to the manufacturing standard, seize the second decoration, ordinary household consumption market growth opportunities, really into the consumer's mind.