Differentiation is imperative that defend bath, channels and investment into ace
09-27
At present domestic sanitary ware industry, from the brand culture, brand slogan, brand promotion to product appearance, product marketing strategy, there are imitated plagiarism phenomenon. "Walk others road, let others no way out" is a very poor management technique, Roman and destroy. Intelligent and Chinese wind wei yu is one of the performance of product style differentiation, sanitary ware enterprises can take the path of differentiation from several aspects, marketing, products, services and so on all is a means of differentiation competition. Good sanitary ware enterprises are around differentiation positioning to system integration enterprise resources, form strategic kit. Any intention of brand enterprises, should have a "walk yourself's road, let others follow me" boldness and thinking.
Sanitary ware enterprise needs to strengthen the channel competition
To be differentiated competition first channel. Being limited by the channel resources, the enterprise sales channels that defend bath is the jam phenomenon. Under the background of increasingly fierce competition in the market, sales channel is one of the decisive factor of enterprise development. Bath industry is still in the channel competition stage at present, enterprises that defend bath soberly realize channel on competitiveness plays a vital role.
Sanitary ware enterprises need to break the traditional merchants
In recent years, the exhibition of China merchants have become one of the main investment channel induction sanitary ware enterprises. Merchants of the stand or fall of quality directly decides the terminal sales. Wei yu "shopkeeper" era has faded away, "the hong merchants" time has come. Sanitary ware enterprises in investment, must clearly their own investment objectives, targeted, can be established investment promotion to join.